98%
Open Rate
vs 22% email
3×
Response Rate
vs SMS
5×
Engagement
vs email newsletters
Caseyug Digital
Online · Business Account
Hi! I'd like to know more about your services
Caseyug Digital
What are your pricing plans?
📍 Chennai, Tamil Nadu
WhatsApp is not a messaging app in India - it is the default communication channel. With 500 million active users and a 98% message open rate, WhatsApp is where your customers already are. A business that forces customers to email, call, or fill a form is creating friction at the exact moment a customer is trying to engage. WhatsApp removes that friction entirely.
The difference between a personal WhatsApp number and a properly configured WhatsApp Business account is the difference between a local shop and a professional storefront - even if the size of the business is identical. A business profile with logo, description, catalogue, quick replies, and auto replies communicates competence, scale, and reliability from the first message.
For businesses sending more than 100 messages per day, the WhatsApp Business API is the tool that converts the channel from a manual conversation platform into an automated customer communication engine - delivering order confirmations, appointment reminders, payment alerts, and support at scale without additional headcount.
WhatsApp Business Account Setup
Business phone number registration · Business name & category selection
A verified WhatsApp Business account is created and configured - with business name, category, address, hours, website, and contact details structured to build customer trust from the first message. The account is linked to a dedicated business number and verified for display name approval where applicable.
WhatsApp Business API Integration
Meta Business Manager verification · API access via approved BSP
Profile Optimization
Logo upload & sizing optimisation · Business description (256 characters - keyword-rich)
Auto Reply Setup
Greeting message - new contact welcome · Away message - outside business hours
Quick Replies Configuration
Shortcut keyword setup (e.g. /price) · Rich text message formatting
Industries Configured
The six phases below document exactly what is built, configured, and tested in each day of a standard WhatsApp Business setup. API integrations add 2–3 days for webhook testing and Meta template approval.
Number Registration & Verification
The business phone number is registered with WhatsApp Business. For API setups, Meta Business Manager verification is initiated with business documents. Two-step verification is enabled.
Profile Build & Optimisation
Business name, category, description (keyword-optimised), logo, address, hours, and website are configured. Catalogue is created with all products or services. Short link and QR code are generated.
Auto Reply Configuration
Greeting message, away message, holiday replies, and keyword-triggered auto replies are written, configured, and tested. Multi-language variants are created where required.
Quick Replies & Agent Setup
A library of 30–50 quick replies is created for the most frequent customer queries. Shortcut keywords are configured. If team inbox is enabled, agent accounts are set up and permissions configured.
API Integration & Testing
For API setups: webhook is configured, CRM or e-commerce integration is tested, message templates are submitted for Meta approval, and a full end-to-end test is run in sandbox mode before go-live.
Go-Live & Team Handoff
The fully configured account is reviewed, all automations tested, and a handoff documentation pack is delivered - covering how to manage messages, update quick replies, change auto reply content, and access analytics.
WhatsApp Business Setup Across Industries - Common Use Cases
Retail & E-Commerce
Healthcare & Clinics
Hotels & Hospitality
Education & EdTech
Real Estate
Logistics & Delivery
Media & Entertainment
Food & Restaurants
FreshMart - WhatsApp Order Notifications Reduce Support Calls by 64%
FreshMart's 380 daily support calls were costing ₹4.2 lakhs per month in agent time - for a question that the business's order management system could answer automatically. The WhatsApp inbox had 200 unread messages daily, with a response time averaging 4.2 hours. Customers were abandoning the service not because of delivery problems but because of communication gaps that left them uncertain about their order status.
The WhatsApp Business API was connected to Shopify via a webhook. Five automated message templates were created and approved: Order Confirmed, Payment Received, Order Dispatched (with delivery agent name and phone number), ETA Update (30 minutes before delivery), and Delivered + Feedback Request. Each template was personalised with the customer's name, order number, and specific product details. The result was that every customer received 4–5 proactive WhatsApp messages for every order - before they had reason to call.
Outcomes
64%
Reduction in inbound support calls
₹2.7L
Monthly support cost saved
98%
WhatsApp notification open rate
5 days
API integration - concept to live
Tools & Platforms
"We were spending ₹4.2 lakhs a month answering the same question 380 times a day. Where is my order? Now the order tells the customer where it is - automatically, before they feel the need to call. Support call volume dropped 64% in the first month. The ₹2.7 lakhs we save every month pays for the entire API setup cost every 6 weeks. The ROI calculation took about 90 seconds."
Arun Krishnamurthy
Head of Operations, FreshMart
Five phases - from business audit to team handoff. Every auto reply is tested from a customer's perspective before the account goes live.
01
The business's existing WhatsApp presence, customer communication patterns, most frequent inbound questions, and integration requirements are documented - defining exactly what needs to be built before anything is configured.
02
The business WhatsApp number is registered, two-step verification is enabled, and for API setups, Meta Business Manager verification is submitted with the required business documents.
03
The business profile is built with logo, keyword-optimised description, address, hours, and website. For businesses with products or services, the catalogue is populated with images, descriptions, and pricing.
04
Greeting messages, away messages, and keyword-triggered auto replies are written and configured. Quick reply library is built from the audit findings - covering the business's 30–50 most frequent customer queries.
05
Every automation is tested from a fresh customer perspective - simulating a new contact, an out-of-hours message, and every quick reply shortcut. Handoff documentation and a team walkthrough are delivered before the account goes live.
Every WhatsApp Business setup is configured within Meta's official Business Policy and Commerce Policy - avoiding the account restrictions, message blocks, and number bans that result from policy violations during setup.
Greeting messages, away messages, and auto replies are written to sound like a person, not a bot - because the first automated message a customer receives sets their expectation for every subsequent interaction.
WhatsApp Business API integrations have been completed with Shopify, WooCommerce, Practo, Zoho CRM, HubSpot, Tally, and custom-built systems - with webhook configuration, message template approval, and end-to-end sandbox testing.
Quick replies are not a generic template - they are written from the specific questions your customers actually ask, in the tone and language your business uses, covering the scenarios your team encounters daily.
Every setup is delivered with a video walkthrough and written documentation - covering how to manage the inbox, update quick replies, change auto reply content, and read the WhatsApp Business analytics dashboard.
A 30-day support window is included after every setup - covering message template resubmissions, quick reply additions, auto reply updates, and any Meta policy questions that arise after go-live.
WhatsApp Business (the app) and the WhatsApp Business API are two different products built for two different business scales. The comparison below documents where they diverge - and which one is right for your business.
WhatsApp Business App
Free · Manual · <100 msgs/day
WhatsApp Business API
Paid · Automated · Unlimited
Not sure which is right for your business? A free WhatsApp Business consultation is available - your customer volume, use case, and integration requirements will be reviewed and a recommendation provided within 24 hours.
A free WhatsApp Business consultation is available. Your current setup, customer communication patterns, and automation requirements will be reviewed - and a recommended configuration plan delivered within 24 hours.
1,400+ WhatsApp Business accounts have been configured here. Every setup is delivered in 48–96 hours. Every auto reply is tested before go-live. Every client receives team training documentation.
Free consultation · Setup in 48–96 hours · Team training included · Meta policy compliant
