287%
Avg. organic traffic growth
SEO campaigns, 12-month view
4.8×
Avg. ROAS on managed campaigns
Google & Meta, all industries
4.8★
Avg. App Store rating
Across 220+ mobile apps launched
98%
On-time project delivery
Across all 300+ projects
3×
Avg. conversion rate improvement
Post website redesign
₹200Cr+
Ad spend managed
Annual, with documented attribution
D2C Skincare & Beauty
The Problem
PureRoot was spending heavily on ads every month, but the returns were just enough to manage costs. They had no organic traffic, no content strategy, and everything depended on paid ads. When ads stopped, leads stopped.
Our Approach
We fixed their SEO foundation, created content based on what customers were actually searching for, and improved their ad strategy by focusing more on interested users instead of cold audiences.
The Outcome
Organic traffic became their #1 lead source within 9 months. Meta ROAS improved from 1.6× to 4.2×. Cost per acquisition dropped 58%. Organic now contributes 64% of total revenue.
"We'd tried two other SEO agencies before. Both gave us charts that looked impressive and results that weren't. Within four months of working with this team, we went from page five to page one for our primary keyword. The organic traffic increase directly translated into a 38% jump in monthly revenue."
Nandita Krishnan
Founder, PureRoot Beauty
Investment
₹32,000/month
Timeline
12 months
Key Metrics
312%
Organic Traffic Increase
1.6× → 4.2×
Meta ROAS Improvement
−58%
CPA Reduction
64%
Organic Revenue Share
PureRoot was spending heavily on ads every month, but the returns were just enough to manage costs. They had no organic traffic, no content strategy, and everything depended on paid ads. When ads stopped, leads stopped.
312%
Organic Traffic Increase
1.6× → 4.2×
Meta ROAS Improvement
VaultPay needed a mobile wallet application that could handle UPI transactions, bill payments, and investment features - while meeting RBI compliance requirements and passing security audits before their Series A fundraise.
100K
Users at Launch
₹500Cr+
Transactions Processed
FinLedger had a new product competing against established accounting software platforms with no SEO equity, no paid acquisition strategy, and a website that converted at under 1.2%. They were relying entirely on cold outreach to generate demos.
1.2% → 4.8%
Conversion Rate
+340%
Monthly Demo Signups
QuickMove was running all operations through WhatsApp groups and phone calls - no driver app, no customer tracking interface, no order management system. They had the business model validated but no technology to scale it.
14 weeks
Build Time
₹14L
Annual Ops Cost Saved
Verdana had a quality product that wasn't selling at the premium price point they needed. Consumers couldn't distinguish them from dozens of generic organic brands. Their packaging communicated nothing about what made them different.
12
Press Features
+28%
Price Premium Maintained
UrbanKart was generating strong organic traffic but couldn't close the gap to profitability. Their paid ads were generating clicks but not orders. Email had never been set up. And their cart abandonment rate was 78%, signalling a checkout problem no one had addressed.
78% → 42%
Cart Abandonment
4.6×
Meta ROAS
These are not estimates or general industry numbers.They come from real projects handled by Caseyug Groups over the past 12 years, across all our main services.
287%
Avg. organic traffic growth
SEO campaigns, 12-month view
4.8×
Avg. ROAS on managed campaigns
Google & Meta, all industries
4.8★
Avg. App Store rating
Across 220+ mobile apps launched
98%
On-time project delivery
Across all 300+ projects
3×
Avg. conversion rate improvement
Post website redesign
₹200Cr+
Ad spend managed
Annual, with documented attribution
Most agencies just explain what they did.We focus on what actually happened and the results it created.
We first check what is really happening - your traffic, users, competitors, and website performance. We don’t suggest anything without understanding the problem.
Every step we take has a purpose. We connect each task to a clear result like leads, sales, or growth, and we track it properly.
Our services are connected. SEO, content, ads, and website all support each other to give better results.
Our work doesn’t stop after launch. We keep checking results and improving things to get better performance over time.
Attribution tracking set up before any campaign begins
Unedited feedback from clients whose results appear in these case studies.
"We'd tried two other SEO agencies before. Both gave us charts that looked impressive and results that weren't. Within four months of working with this team, we went from page five to page one for our primary keyword. The organic traffic increase directly translated into a 38% jump in monthly revenue."
Nandita Krishnan
Founder, PureRoot Beauty
"Building a fintech app in India means navigating regulatory requirements that most agencies have never touched. This team knew the landscape, moved fast, and delivered a product our compliance team actually approved without a fight. We raised our Series A using the platform as the main proof of execution."
Arjun Shah
Co-founder, VaultPay
"We went from zero to our first ₹1Cr ARR month within a year of the website launch and SEO campaign. The website rebuild alone doubled our conversion rate. The SEO work started paying back 6 months in and has compounded every month since. Best investment we made in our early growth phase."
Meera Suresh
Head of Growth, FinLedger
"14 weeks from brief to launch. Both the driver app and customer app went live simultaneously. In the first six months we processed 2.1 million deliveries. The engineering quality genuinely impressed our CTO who reviewed the codebase before we hired internally. I cannot say enough about how smoothly this was executed."
Aarav Mehta
CEO, QuickMove Logistics
"People photograph our products before they even open them. That's not something I expected to say, but it's true. The packaging they designed has become our most effective marketing channel - customers share it on Instagram, retailers ask for it by name, and journalists feature it without us having to pitch. Exceptional work."
Nandita Krishnan
Founder, Verdana Organics
"I'd been told our cart abandonment problem was a 'customer behaviour issue' by two previous agencies. This team looked at the checkout data for 30 minutes and identified 4 friction points. Fixed them. Abandonment dropped 36 percentage points in 6 weeks. That's not magic. That's just actually looking at the data."
Deepa Menon
Head of Growth, UrbanKart
Answered honestly - including the ones that require us to temper expectations.
Every project starts with a simple conversation.Just tell us where you are now, what you want to achieve, and what’s stopping you.
