620+ advertising and commercial videos have been produced - TV commercials, digital ad films, product videos, brand campaign films, and performance marketing creatives - each built on a brief that defines the outcome before the camera is hired.
TV Commercial Ads
30 sec · 60 sec · 90 sec
Advertising video is the highest-impact format in the digital marketing stack - but only when the creative is built around the audience's behaviour on the platform it will run on, not around what looks impressive in a production reel. A 30-second TVC and a 30-second YouTube pre-roll are not the same commercial at the same length. They are two completely different creative challenges that happen to share a run time.
Television reaches audiences who are not looking for your brand. YouTube pre-roll reaches audiences who are looking for something else. Meta in-feed reaches audiences who are not looking for anything - they are scrolling. Each platform requires a different hook speed, a different sound-on assumption, a different CTA register, and a different aspect ratio. A commercial that performs on one platform may actively underperform on another if not adapted.
Every commercial produced here is built for the platform it will run on - not adapted from a master TVC after the fact. The format, hook speed, caption strategy, and CTA are defined in the brief, before a frame is shot.
TV Commercial Ads
Star Vijay · Sun TV · Zee Tamil +2 more
Full-scale television commercials are produced - from concept development and storyboard through principal shoot, post-production, colour grade, sound mix, and broadcast-certified AS-11 MXF delivery. Every TVC is produced to the technical standards required by Indian broadcast networks and ASCI regulatory guidelines.
Digital Ad Films
YouTube · Meta · Instagram +2 more
Product Promotion Videos
Amazon · Flipkart · Brand Website +2 more
Brand Campaign Videos
Television · YouTube · OOH Screens +2 more
Performance Marketing Creatives
Meta Ads · Google Ads · YouTube +2 more
Each platform has a distinct attention contract with its audience - different skip rates, sound assumptions, and viewability windows. Click each platform to see what the creative must do to earn attention within that contract.
YouTube
H.264 MP4 · -14 LUFS · 1920×1080
Ad Formats Available
Platform Creative Insight
The first 5 seconds determine whether the viewer skips. The hook must be visual, not verbal - viewers process imagery before voiceover registers.
Three advertising video productions documented - each with the creative challenge, platform strategy, and measurable commercial outcome.
D2C Health & Nutrition · 3 weeks · 2025
Vitalia Nutrition - 5-Creative Performance Campaign Achieving ₹2.8 ROAS
Vitalia's existing creative had been running for 11 months without variation - a classic case of creative fatigue where the algorithm had exhausted the available audience who would respond to the existing creative, but the brand had not identified the exhaustion as a creative problem. The previous creative used a doctor-in-white-coat testimonial approach that the supplement category had saturated. A new creative direction was required that could reach the same high-intent audience through a different emotional entry point.
Three hook variants were developed - each designed to capture a distinct audience segment at the point of their most acute pain: 'still not seeing results despite the gym?' (frustration), 'what if the problem isn't your training?' (curiosity), and a 6-second transformation montage (visual proof). All three hooks fed into the same core 30-second creative, edited as variants. The 9:16 format was produced for Reels and Stories with burned-in captions - optimised for the 85% of Meta viewers who watch without audio.
Outcomes
2.8×
ROAS - from 1.4× baseline
5
Creative variants - one shoot day
3 hooks
Problem / Curiosity / Transformation
3 wks
Brief to live campaign
Platforms & Kit
"Our creative had been running for almost a year. We thought the product needed work. Caseyug showed us it was the creative, not the product. The transformation hook outperformed our best-ever ad by 40% in the first week. The ROAS went from 1.4 to 2.8 in 30 days. Three hooks, two creatives, one shoot day. That is the efficiency of having a production team that understands performance media, not just video production."
Rohan Mehta
Head of Growth, Vitalia Nutrition
Five phases - from platform strategy through multi-format delivery. Platform and audience are defined first. The creative follows.
01
The commercial's target audience, primary platform, key message, creative hook, format requirements, and success metric are defined in writing before a script is drafted. Platform-specific briefing determines the creative approach, not the reverse.
02
Script, concept, storyboard, and platform-specific creative treatment are developed and approved - with hook variants identified for performance creative, or the narrative arc defined for brand campaigns. Written approval is obtained before crew is booked.
03
Principal photography is executed to the approved storyboard - with multi-format coverage planned from the shoot design stage, so that 9:16, 1:1, and 16:9 formats are captured simultaneously rather than cropped in post.
04
Edit, colour grade, motion graphics, voiceover, music, and sound design are completed - with client approval at rough cut, fine cut, and picture lock. Regional language versions and A/B variants are produced from the approved master.
05
Platform-specific master files are produced and quality-checked against each platform's technical requirements - broadcast AS-11, YouTube H.264, Meta MP4, OTT variants - with a QC report confirming spec compliance for every delivered file.
Every commercial is briefed against a measurable outcome - ROAS, trial sign-up, brand recall score, or click-through rate. The creative is designed to move that number, not to win awards.
A 60-second TVC and a 6-second YouTube bumper are not the same video at different lengths. Each format is produced with its platform's attention window, sound-off dynamics, and skip behaviour in mind from the first frame.
Performance campaigns are delivered with 3–5 hook variants and multiple creative treatments per shoot - enabling algorithmic optimisation without a second shoot day.
Tamil, Telugu, Kannada, Malayalam, Hindi, and Marathi versions are produced with culturally appropriate casting, voiceover direction, and on-screen text localisation for each target market.
All raw footage, project files, audio sessions, and approved masters are packaged and transferred on project completion - enabling future cutdowns, campaign extensions, and regional adaptations without a reshoot.
Product claims, testimonials, pricing references, and promotional offers are reviewed against ASCI guidelines and Meta / YouTube advertising policies before production begins - preventing post-production compliance revisions.
Performance creative and brand film are not the same product at different budgets. They are built for different objectives, measured by different metrics, and require different production decisions. The comparison below documents where and why they diverge.
Note: The most effective video strategies combine both - a brand campaign film for awareness and consideration, with performance creatives for acquisition and conversion - operating in the same campaign window to capture different stages of the purchase journey.
A free video creative consultation is available. Your brand's message, target audience, platform distribution, budget, and creative approach will be reviewed - and a recommended production plan delivered within 3 business days.
Free · No obligation · Production plan in 3 business days · NDA available · Full archive on completion
