3.9x ROAS
Performance Ads Growth Sprint
Restructured ad accounts, creative testing, and landing-page alignment to improve efficiency across paid acquisition.
Meta AdsGoogle AdsROAS
Recent Campaign Performance - Live Client Accounts
RapidGrow - Google Search
Google Search · CPA ₹3,404
GoldenThread - Google Shopping
Shopping · CPA ₹582
ClinicSync - Meta Ads
Meta Ads · CPA ₹322
LuxeHome - Performance Max
Perf. Max · CPA ₹1,840
Platforms & Tools Managed
Greenhood Kids School
Client
KKR Linens & Fabrics
Client
ROBOT PK Innovation
Client
UpTrust Karur
Client
Faaloon Coliving & Roomstays
Client
Tena Healthcare
Client
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JCOM (Jaycees Chamber of Commerce)
Client
JCI Karur Diamond
Client
PVA
Client
VK Pulmo Care
Client
Popular Gifts & Toys
Client
Caseyug Innovation
Client
AJ Kidz World
Client
Arjuna World Records
Client
Thadam 360
Client
Witty Technologies
Client
Khadim
Client
Slings Park
Client
The Salary Spot
Client
Crazy Weaves
Client
PALANIMURUGAN TEXTILES
Client
Karur Shawarma
Client
Knot Coaching & Consulting
Client
Cream n Flavours
Client
Mini Bharat Courier & Logistics
Client
Ayurillam
Client
Veandhan Builders
Client
Greenhood Kids School
Client
KKR Linens & Fabrics
Client
ROBOT PK Innovation
Client
UpTrust Karur
Client
Faaloon Coliving & Roomstays
Client
Tena Healthcare
Client
JCOM (Jaycees Chamber of Commerce)
Client
JCI Karur Diamond
Client
PVA
Client
VK Pulmo Care
Client
Popular Gifts & Toys
Client
Caseyug Innovation
Client
AJ Kidz World
Client
Arjuna World Records
Client
Thadam 360
Client
Witty Technologies
Client
Khadim
Client
Slings Park
Client
The Salary Spot
Client
Crazy Weaves
Client
PALANIMURUGAN TEXTILES
Client
Karur Shawarma
Client
Knot Coaching & Consulting
Client
Cream n Flavours
Client
Mini Bharat Courier & Logistics
Client
Ayurillam
Client
Veandhan Builders
Client
BNI
Client
HAP Daily
Client
Sri Ram Decors
Client
G Graphics Media
Client
NKV Trading Messenger
Client
Triumph
Client
STS Surface Finishing Solution
Client
Supreme Security Solution
Client
Jamex Co. Ltd
Client
Supreme Security
Client
Mercury Steel World LLP
Client
Cozo Holidays
Client
JKS Ads & Promo
Client
Airtel Fibre
Client
Aakash Institute
Client
Hatsun
Client
Naturals
Client
Nilco
Client
Volga
Client
Joy Tours and Travels
Client
Jega Mattress World
Client
Fix 2 Fit
Client
Pramo Careers
Client
Zeen’s Makeup
Client
edio.in
Client
Ile Televisions
Client
BNI
Client
HAP Daily
Client
Sri Ram Decors
Client
G Graphics Media
Client
NKV Trading Messenger
Client
Triumph
Client
STS Surface Finishing Solution
Client
Supreme Security Solution
Client
Jamex Co. Ltd
Client
Supreme Security
Client
Mercury Steel World LLP
Client
Cozo Holidays
Client
JKS Ads & Promo
Client
Airtel Fibre
Client
Aakash Institute
Client
Hatsun
Client
Naturals
Client
Nilco
Client
Volga
Client
Joy Tours and Travels
Client
Jega Mattress World
Client
Fix 2 Fit
Client
Pramo Careers
Client
Zeen’s Makeup
Client
edio.in
Client
Ile Televisions
Client
Most PPC budgets are wasted not because ads don’t work, but because they are not managed properly. In most accounts we take over, around 30% of the budget goes to irrelevant searches due to broad keywords and no negative keyword setup - which means wasted clicks and zero results.
PPC doesn’t need more budget to perform better, it needs better control. When the same budget is properly structured, matched to user intent, and tested regularly, it can generate 2–4× more revenue without increasing spend.
In the first week itself, we audit the account, stop the waste, and move the budget to campaigns and keywords that are actually converting. This is why performance usually starts improving within the first month.
What a Well-Managed Google Ads Account Looks Like - Live Dashboard View
₹3,847 today
Spend
1,847
Clicks
6.5%
CTR
₹2.08
Avg. CPC
94
Conversions
₹40.9
Cost / Conv.
8.4×
ROAS
8.2 / 10
Avg. QS
Ad Groups
Brand - Exact Match
482
clicks
12.4%
CTR
₹1.12
CPC
38
conv.
Competitor - Phrase Match
614
clicks
7.8%
CTR
₹2.47
CPC
29
conv.
Category - Broad Match Modified
751
clicks
4.2%
CTR
₹2.61
CPC
27
conv.
Quality Score avg. 8.2 / 10 - below-market CPC achieved. Budget: ₹4,200 / day · Daily spend: ₹3,847 today
A Quality Score of 8+ consistently achieves CPC 30–40% below competitors at the same auction position.
PPC Platforms & Campaign Types Managed Across Every Client Category
Google Search Ads
Search campaigns are set up with the right keywords, simple ad copy testing, and proper bid control - helping you get clicks from people who are ready to take action.
Google Shopping & Performance Max
Shopping and Performance Max campaigns are managed with clean product feeds, right audience targeting, and ROAS tracking - built to drive sales from day one.
Display & Programmatic Advertising
Display ads are run with audience-based targeting - using interest groups, custom audiences, and remarketing to reach users at the right time.
YouTube & Video Advertising
YouTube ads are created and tested with the right audience targeting, simple creatives, and proper tracking - so you know what actually works.
Meta & Social PPC
Facebook, Instagram, LinkedIn, and Pinterest ads are managed with a full funnel - awareness, retargeting, and conversion campaigns - with regular creative testing.
Retargeting & Audience Campaigns
Retargeting campaigns bring back users who already visited your site or viewed products - using the right message based on their behaviour.
Based on real audits, most PPC accounts waste a big part of their budget. The good part - all issues can be fixed.
PPC Waste Audit Report
Composite baseline · ₹30,000 / month account · Before restructure
₹29,940
total waste identified / month
Irrelevant search terms (no negative keywords)
Add negative keywords using last 90 days search data.
Ads running outside peak conversion hours
Run ads only during top converting hours.
Broad match keywords with no audience layering
Limit broad match and use proper audience targeting.
Mobile bids with no device performance data
Adjust bids based on device performance data.
Geographic targeting too broad - low-intent areas
Focus budget on high-performing locations only.
No Quality Score optimisation - paying high CPC
Improve ad copy and landing page relevance.
Every item above has been identified and resolved in client accounts within the first 14 days of an engagement. The savings are reallocated - not returned to the client as underspend.
Audit My AccountThree PPC accounts are shown below with real before-and-after data from Google Ads, Meta Ads Manager, and actual client results - all taken from live accounts, not estimates.
RapidGrow SaaS · B2B SaaS & Lead Generation · 90 days · 2025
8.4×
ROAS Achieved
52%
CPC Reduction
₹840 → ₹404
Cost Per Lead
2.1% → 6.8%
Conversion Rate
The account had one campaign with broad keywords and no control. Around 30% of the spend was going to irrelevant searches. There was no proper tracking, no negative keywords, and all traffic was sent to one generic page which caused high drop-offs.
We rebuilt the account with proper ad groups, exact and phrase match keywords, and added a strong negative keyword list. Separate landing pages were created for each ad group. Tracking was fixed to measure real actions like form fills and demo bookings.
Measured Outcomes - Pulled From Live Account Data
8.4×
ROAS in 90 days
₹3,404
Cost per lead reduced
6.8%
Conversion rate improved
52%
Lower CPC
Platforms & Tools Used
"We were spending ₹3.2L and getting just 14 leads. After the rebuild, we got 94 leads from the same budget in 90 days. The biggest issue was wasted spend, which we didn’t even know about before."
Vikram Patel
VP Marketing, RapidGrow SaaS
Campaign work across paid media, content, and lifecycle channels designed to improve visibility, acquisition, and retention.
Restructured ad accounts, creative testing, and landing-page alignment to improve efficiency across paid acquisition.
Built a content-led funnel connecting organic search, social amplification, and email capture for sustained lead volume.
Designed lifecycle email and remarketing journeys that brought dormant users back with clearer offer sequencing.
Audit is done first. Tracking is set before spending. Scaling starts only after stable results.
01
Full review of campaigns, keywords, tracking, and spend to find waste.
02
Clear campaign structure with right keywords, targeting, and bidding.
03
Campaigns built, tracking set, and launched with controlled spend.
04
Weekly testing and improvements based on real data.
05
Monthly report with ROAS and leads. Scale only when results are stable.
Flat pricing. No % of ad spend. Focus is on results, not spending more.
Reports focus on leads, sales, and ROAS - not just clicks or impressions.
Ads and pages are tested regularly to keep improving performance.
Audit and restructure done in 14 days to stop waste quickly.
Access to tools, support, and insights through partner status.
Six common questions are answered here - showing how accounts look before and after proper setup. The difference isn’t the budget, it’s how the budget is used.
PPC · Pay-Per-Click Advertising
Google Ads · Meta Ads · Shopping · YouTube
₹240 crore in ad spend has been managed here. Most accounts start with 28–35% waste - and that is fixed within the first month.
Free · No obligation · Audit delivered in 5 business days · NDA available · No lock-in contracts